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Watchmaking companies usually become partners of sports events, but it is only natural that the company which first engaged in producing pens decided to sponsor an art fair. From September 14th till September 20th, during the first week of the Biennale Art Exhibition in Lyon, Montblanc will give the special Montblanc prize to the winner chosen from the artists at the Docks Art Fair. Moreover, a month later the lucky winner of the competition will have an exhibition in the new boutique of the brand on the Rue de la Paix, Paris, one of the world’s most famous shopping streets.
The brand, indentified with the six-pointed white star symbol, actively contributes to the advancement of culture in all its forms. Montblanc supports different projects in various areas, including such categories of high culture as painting, classical music and opera, as well as such domains of modern mass culture as photography and cinema. This German manufacturer of watches and writing instruments has founded a special organization which supports those who patron the arts and each year gives the Montblanc de la Culture Arts Patronage Award to the most outstanding patrons of the arts.
The Montblanc boutiques also represent the policy of the watchmaking company, strongly associated with the art world. Since 2004, young promising artists have a possibility to exhibit their artwork in the Montblanc stores for almost 6 weeks. The painting should be an interpretation of the famous Montblanc star symbolizing the snow-capped peaks of the Montblanc mountain.
If your wish is to become owner of a watch produced by this philanthropic company, you can either pay an outrageous sum of money or opt for a replica Montblanc watch. If you choose the second option, you don’t lose anything – Montbanc watches are perfectly reliable and practically indistinguishable from the real timepieces.