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Watchmaking companies have long been attracted to ocean racing. First of all, like every sport, it needs timekeeping, and, perhaps, most important of all, the noble sport of boat-sailing is quite flattering to be associated with. Each brand has its own ties to sailing. The Swiss manufacturer Audemars Piguet chose to sponsor the Alinghi sailing team, which participated in the American Cup. The Italian-based Officine Panerai organizes annual international challenges for vintage boats.

Hublot refused to be like everyone else. Instead of sponsoring a sailing event, the brand created a limited edition watch in the Luna Rossa team’s colours and materials – the Hublot Luna Rossa Chronograph. The partnership with Luna Rossa came quite natural to Hublot. The company’s name, Hublot, means “porthole” in French, so the brand was destined to pursue this connection with the sea in one way or another from the very start.

Trying to create the feeling of the sailing spirit, Hublot used the same materials as designated for boat construction: carbon, titanium, ceramics, rubber and Kevlar. The materials were assembled together, producing an exclusive timepiece.

The Hublot Luna Rossa Chronograph bears the inscription “Luna Rossa” on its signature red line on the dial, as well as inside the strap made from natural rubber. The model has a black checkered dial with three sub-dials, whose timekeeping function is powered by an automatic winding movement developed together with La Joux-Perret. The case in brushed and polished black ceramic is water-resistant to 100 m which means that it won’t be damaged while swimming.

Each exquisitely detailed timepiece is a numbered, limited edition. Overall, there were produced 1000 watches.